AQHA hires Todd Barden as Senior Manager of Corporate Development and Partnerships

The American Quarter Horse Association hired Todd Barden as the new senior manager of corporate development and partnerships. Barden began his new role September 23.

Barden will lead the Association’s corporate development strategy, fostering valuable partnerships that enhance the Association’s mission and offerings. His extensive background in sponsorship activation, brand management and strategic planning will drive innovative collaborations and deliver impactful results for both AQHA and its corporate partners.

“I am honored to join the AQHA team and contribute to the growth and success of an organization with such a rich legacy,” said Barden. “I look forward to developing meaningful partnerships that will support the Association’s future goals and enhance the experience for AQHA members and partners.”

Barden brings over 20 years of proven expertise in building and managing successful corporate partnerships and sponsorships within the equine, rodeo and western industries. Throughout his career, Barden has demonstrated a track record of success, working with high-profile brands and organizations where he led initiatives for the National Reining Horse Association, Lazy E Arena and the National Cutting Horse Association. Most recently, as the owner of Fat Dog Outfitters LLC, Barden further refined his skills in corporate branding and licensed merchandise programs, offering tailored marketing solutions for niche agricultural markets.

“We are thrilled to welcome Todd to AQHA,” said Karl Stressman, AQHA chief executive officer. “His proven track record of partnership development and his passion for the equine industry make him a valuable addition to our team.”

Barden holds a bachelor’s degree in animal science from Texas A&M University and is recognized for his strategic thinking and attention to partner objectives that deliver results while maintaining strong, long-term relationships.