4 Thoughts to Help You Ethically Source Your Riding Gear
As riders, our bond with our horses is built on respect—shouldn’t our choice of riding materials reflect that same value? At a time when 82% of consumers prefer a brand’s values to align with their own, it’s essential to examine the ripple effects of purchases and ethically sourced supplies and gear when possible. Every decision made in the marketplace not only affects the quality of our rides but also has far-reaching consequences for people and the planet at large.
Purchases made are a vote for the kind of world you want to live in. Imagine walking into a store or browsing online, knowing that your choices support fair labor practices, sustainable production and transparent business operations. When we opt for products that are ethically sourced and responsibly made, we send a clear message to companies about what we care about. In turn, this wave of conscious consumerism can shift industry standards, compelling brands to adopt better practices for workers, communities and the environment.
The performance horse community holds a unique position to lead by example. As riders, we are intrinsically connected to nature and our animal companions. Our lifestyle embodies stewardship of the land and respect for all living beings. This connection means that our decisions carry extra weight in advocating for ethical practices. By selecting riding materials made with integrity—those that respect both human and environmental welfare—we not only enhance our own riding experience but also drive a broader movement towards conscious consumption.
Ready to make a difference with your buying choices? Here are a few things to help you align your purchasing power with your values:
- Research the Brand: A transparent brand is a trustworthy brand. Look for businesses that willingly share details about their supply chain, production methods, and social impact. Ethical brands have nothing to hide and will often provide in-depth information on their websites or through customer service. Don’t stop at surface-level information; dig deeper by looking for detailed reports on a company’s ethical practices, such as their environmental impact assessments, fair trade certifications, and labor practices.
- Prioritize Quality Over Quantity: Ethically made products are crafted with care, often using high-quality materials that last longer than their counterparts. While they might be more expensive upfront, these items will stand the test of time, reducing the need for frequent replacements. Also, opt for products with a timeless design, ensuring that you’ll use and appreciate the item for many years to come. This approach not only saves you money in the long run but also minimizes waste and, therefore, your overall environmental impact.
- Shop Small: Purchasing from local artisans and small businesses helps ensure that your money supports fair labor practices and contributes positively to your community. Small businesses are also more likely to be open and honest about their operations and have direct relationships with their suppliers, so you know exactly how the product came to be. Even if the artisan isn’t someone directly in your community, connecting with small businesses from other parts of the country or even overseas can be incredibly rewarding. Whether it’s a local craftsperson or an artisan from halfway around the world, your purchase is a powerful way to contribute to the well-being of communities that rely on these trades.
- Beware of Greenwashing & Social Washing: Not all brands that claim to be ethical are genuinely so. Be cautious of companies that make vague claims like “climate-friendly” or “eco-conscious” without going in depth. In addition to greenwashing, social washing is a way for companies to appeal to consumers who care about social causes without actually having to make a real difference. Take note of buzzwords like “social impact” or “ethically sourced” being used without substance. If a brand focuses more on promoting their image rather than detailing their actions, they might be engaging in greenwashing or social washing. Look for brands that back up their claims with data, such as carbon footprints, sourcing details, and third-party audits.
Ethically sourcing your riding materials is not just about making a purchase—it’s about making a statement. Every time you choose an ethically sourced product, you’re contributing to a larger narrative of positive change. So, let your buying power be a force for good and make your next purchase count.
For example, at Sukwa, a brand within Imani Collective, we create hand-woven saddle blankets for western-style riders, each made with care by local artisans who are empowered through access to dignified employment and education. Every purchase fuels our mission to help break the generational cycle of poverty in Kenya, and through our holistic approach to ethical sourcing, we hope to show the industry that it is possible to create high-quality products that are kind to both people and the planet.
About Dr. Jenny Nuccio
Dr. Jenny Nuccio, Founder of Imani Collective. * Photo from Imani Collective
Dr. Jenny Nuccio is the Founder and CEO of Imani Collective, which combines the dual power of a social enterprise together with a nonprofit organization to break the cycle of generational poverty in Kenya. Jenny initially founded Imani Collective as a small sewing training program to empower women in the region. Today, Imani Collective exists to empower hundreds of artisans through dignified work, opportunity, and community. Most recently, Jenny published her first book, Let It Be Wild, in which she recounts the exhilarating highs and lows of her journey thus far.