100X Shows Brings Reining Back to Cowtown with a Bang

100X Shows announces the first new show of 2024 added to their slate, 100X Cowtown Classic. The multi-million dollar reining horse show is set to take place in Fort Worth, Texas, at the Will Rogers Memorial Center in Fort Worth from May 15 to 21, 2024 – featuring one of the largest payouts in the industry.

The Will Rogers Memorial Center is steeped in tradition and history providing the perfect backdrop for this exhilarating event. 100X Shows is known for their work to create a spectator-friendly experience with an initiative to grow the fan-base of the reining horse industry, while providing exhibitors the opportunity to compete for life-changing money.

Boasting a staggering purse exceeding $2 million dollars, with a remarkable $1,500,000 allocated specifically for the 100X Stakes class, the 100X Cowtown Classic quickly jumps to NRHA’s top five shows list for 2024. This generous payout underlines the event’s commitment to supporting stallion owners and to the growth of the sport of reining.

Originally debuting in Tulsa, Oklahoma, the 100X Stakes is a unique affair, showcasing 4-year-old reining horses. With over 160 placings in multiple levels up for grabs, competitors have ample opportunities to shine and secure their share of the substantial prize money.

“As an avid member of the reining horse community, I’m really proud of 100X Shows and what we’ve already been able to bring to the reining industry,” said Carter Smith, co-founder and principal of 100X Shows. “What better place to bring one of the highest paid reining horse shows? As a Texan, I’m excited to have the 100X Cowtown Classic in Fort Worth.”

In addition to the impressive reining competition, the 100X Cowtown Classic will feature a range of social events designed to entertain and engage attendees and spectators alike. On Thursday, May 16 the Bullfighters Only Ranch Fuel Bull Battle will be an event that is sure to keep spectators on the edge of their seat.

On Friday, May 17 the highly anticipated Ranch Fuel Super Slide event will make its debut at the 100X Cowtown Classic. This event serves to highlight everyone’s favorite aspect of reining – the slide. The Super Slide will be followed by music from VAVO, a genre-blending DJ/Producer duo.

On Saturday, May 18 the 100X Stakes Open Finals, the crown jewel of the show with a payout of over $1 million, will take place showcasing the top 4-year-old equine athletes, followed by an awards ceremony and live music by country artist Ryder Grimes.

On Tuesday, May 21 the 100X Cowtown Classic Educational Forum featuring industry professionals will take place. From training techniques, sports psychology to growing your social media platforms, participants will have the opportunity to learn from some of the most respected voices in the industry and beyond.