An unprecedented inside look at the PBR scoring process, where great rides are measured, hailed and debated.
The crowd rose in anticipation, cheering louder with each buck, spin and kick. When the eight-second buzzer sounded and John Crimber dismounted from Whiskey Trip, he landed in the soft dirt — and cemented himself as the No. 1 bull rider in the world. His big-time ride in a big-time moment helped give him his second win of the young PBR season, and everybody in the Enterprise Center in...